Crowdfunding FAQ's

What is equity crowdfunding?
When you invest in equity you buy a percentage or share of a business in the hope that the value of that company will increase over time. Hopefully the business you have backed goes on to make an ‘exit’ at a higher value than when you invested, and you will get a return on your investment and make a profit. Please be aware, investments of this nature carry risks to your capital. Please Invest Aware.

Why is BabyChum crowdfunding? 
We have grown quickly and an injection of funds will allow us to continue this promising growth. The primary use of our funds will be used to help us accelerate our digital marketing strategies, develop our software for both vendor and consumer side experiences and grow our community of users. Any excess funds will be used as working capital and towards our marketing budget.

How do I invest? 

You’ll need to pre-register your interest here so that you’ll get exclusive access to our campaign. Once our raise begins, you’ll need to register as a Crowdcube member (which you can do here) and then simply click ‘Invest Now’ on our pitch page. You can invest as little as around £10 to help fuel our growth.

*You will have the option to invest from around £10 but it will be rounded to the closest multiple of the share price.

Who can invest? 
To invest in BabyChum with Crowdcube you must be over 18 years old and legally entitled to invest. You’ll also need to be a resident of the UK or a country where you may legally receive financial promotions of the nature provided.

Unfortunately Crowdcube can’t advertise investment opportunities to those living in the United States, Canada, Japan or any other country where it would be unlawful for our pitches to be advertised. Please don’t register with us if you are a resident of these countries. 

When creating your Crowdcube account, please make sure you create it in your own name, as they can’t accept joint investments. You’ll also be asked to choose an investor type (such as everyday, professional, etc) and complete a quick questionnaire. This is to ensure you understand the high risk nature of investing in startups and early stage businesses. If you receive independent advice you aren’t required to fill out the questionnaire.

When will the campaign go live? 
We’re planning to launch our campaign very soon, but the best way to get access to the campaign before it goes live to the public is by pre-registering your interest in the campaign.We’ll then send you an email to let you know when you’re able to invest. 

Will customers be able to invest? 
Of course! Customers are welcome to invest and those who pre-register their intent to invest now will have access to the exclusive private phase of our investment raise. 

What is Crowdcube? 
Crowdcube is one of the leading equity crowdfunding platforms across the UK and Europe. You can find out more about Crowdcube and sign up for an account here.

How do I make a return on my investment? 
One way you can make money from your investment is by selling your share for more than you paid for it. At Crowdcube there isn’t an active secondary market for equity investments, so you won’t be able to sell your share straight away. Hopefully, the business will grow to a point where it is bought by a larger company, or the company management buy back equity from investors. At that point, you are more likely to be able to sell your shares. Alternatively, some companies may become profitable and able to pay dividends. 

How much can I invest? 
You can invest anything from as little as £10. 

What about rewards? 
We’re excited to have some fantastic rewards for our investors as part of this raise. You’ll be able to view these on Crowdcube once the campaign is live. 

Will this investment be eligible for SEIS tax relief? 
Yes! The Enterprise Investment Scheme (EIS) and Seed Enterprise Investment Scheme (SEIS) are UK government schemes designed to help smaller higher-risk trading companies raise finance, by offering a range of tax relief to investors who purchase new shares in those companies. Where a business is listed as EIS or SEIS on Crowdcube, this tax relief will be available to qualifying investors.

I have more questions, who can I ask? 
To be the first to hear when our campaign is live to our private investors, pre-register now. If you have any further questions or would like to have a chat with our Founders, contact us at