The BabyChum website is operated by ParentChum Limited ("ParentChum," "we," or "us"), a UK company with offices at The Old Surgery, 15a Station Road, Epping, England, CM16 4HG and we are what is known as the data controller of personal data which we process. Should you have any queries in relation to how we process your personal data please contact our Data Protection Officer by email at firstname.lastname@example.org
In this Privacy and Cookies Policy ("Policy") we explain how we collect, process and/or use information that we receive via our website, emails we send, and mobile applications (collectively, the "Platform") that link to this Policy, as amended from time to time. This Policy describes how ParentChum collects, processes, uses, shares and secures the personal information you provide. It also describes your rights in relation to our use of your personal data including a right of, access, and correction of your personal information. For purposes of this Policy, personal information shall mean any information relating to an identified or identifiable natural person.
This Policy applies only to information we process through the Platform. This Policy does not apply to information that we collect through other channels, such as information that we collect offline, from other websites or from emails you send us.
Information We Collect
We collect information about you to provide our services. In order for us to best provide our services to you (and to help make it feasible for us to do so), it is essential that we are able to collect and use the information as described in this Policy. This means that the data collection is largely necessary for fulfilling the relationship we have with you, and where that is not the case, we have a legitimate interest in collecting the information described below.
Information You Give Us
When you fill out registration forms, or provide us with other personal information actively, we collect that information for processing and use in accordance with this Policy. Because we change our services and features from time to time, the options you have to provide us with personal information also may change, but here are some examples of situations in which you will have the opportunity to provide personal information to us:
- Completing a form related to one of our products or services;
- Contacting us with product related enquiries
Depending on how you interact with our Platform, the personal information we collect from you may vary. For example, when you complete a form related to a particular product offering, we may ask you to provide other information, which may include your name, phone number, and/or postal address. We also store information about the job postings that you apply to, the time and duration of your activity on our Platform, and other information about your behaviour on our Platform.
If you connect to the Platform using Instagram, Facebook, Google+, or another social networking site (each a "Social Networking Site"), we will receive information that you authorise the Social Networking Site to share with us, which may include public profile information, birthday, current city work, school, and email address. When we receive this information, it becomes ParentChum's account information for purposes of your use of the Platform. This information also constitutes personal information and is therefore subject to this Policy. Any information that we collect from your Social Networking Site account may depend on the privacy settings you have set with the Social Networking Site, so please consult the Social Networking Site's privacy and data practices.
If you do not provide us with the personal data we need in order to provide our services, this may mean that we are unable to offer certain services to you.
Information We Collect Automatically
When you use the Platform, your device is automatically providing information to us so we can respond and customise our response to you. The type of information we collect by automated means generally includes technical information about your computer, such as your IP address or other device identifier, the type of device you use, and operating system version. The information we collect also may include usage information and statistics about your interaction with the Platform. That information may include the URLs of our web pages that you visited, URLs of referring and exiting pages, page views, time spent on a page, number of clicks, platform type, location data (if you have enabled access to your location on your mobile device), and other information about how you used the Platform.
Automated means of data collection include the following:
Cookies And Tracking Technologies
We collect information about the device you use to access our website including the type of device, operating system, settings, and unique device identifiers, and IP address. Whether we collect some or all of this information often depends on what type of device you’re using and its settings. For example, different types of information are available depending on whether you’re using a Mac or a PC, or an iPhone or Android phone. We collect the device type and any other information you choose to provide.
How We Use Information/Purposes and our legal basis
We use the information we collect to provide our services. In order for us to best provide our services (and to help make it feasible for us to do so), it is essential that we are able to collect and use the information as described in this Policy. So it is largely necessary for fulfilling the relationship we have with you, and, where that is not the case, we have a legitimate interest in using the information we collect, including personal information, for these purposes:
- to provide you with personalised content, services and products offered by ParentChum as well as news content and services
- to customise and improve features, performance, and support of the site;
- to provide relevant advertising, including interest-based advertising to you,
- for internal operations, including troubleshooting, data analysis, testing, research, and service improvement (this includes use of your IP address and mobile device information to help diagnose problems with our service and to administer the Platform);
- to communicate with through email, telephone (including mobile phone), through the use of contact information that you provide to us
- to analyse use of the Platform and improve the Platform;
- to create aggregate and statistical data that does not identify you individually and that we can commercialise (for example, we use mobile device data and IP addresses to gather demographic information);
- for any other purposes where you provide your consent (which can always be withdrawn) as you interact with ParentChum
When we collect any information that does not identify you as a specific natural person ("Non-Personal Information"), we are permitted to use and disclose this information for any purpose, notwithstanding anything to the contrary in this Policy, except where we are required to do otherwise by applicable law. Examples of Non-Personal Information include: physical location information? demographic information, including gender, dates of birth, postcodes, etc.; or any personal information that has been anonymised, aggregated or de-identified. If we combine any Non-Personal Information with your personal information (such as combining your postcode with your name), we will use and disclose such combined information as personal information in accordance with this policy. Similarly, if applicable law requires that we treat certain Non-Personal Information as personal information, we will use and disclose this information as personal information in accordance with this policy.
How We Share Information/Recipients
We only disclose your personal information to third parties as follows:
We use affiliated and unaffiliated service providers (including web servers, storage systems, CRM providers, email services, content support teams, marketing partners, advertising partners, and others) to help us deliver our service and run our business subject to strict data processing agreements. These companies are authorised to use your personal information only as necessary to provide these services to us and in accordance with our written instructions;
If required by law and as we otherwise deem necessary and is permitted by applicable laws to protect and defend the rights or property of us, the users of our services, or third parties.
In reorganisation or sale of our company or assets, your data may be transferred, subject to the acquirer and its affiliates accepting the commitments made in this Policy and compliance with applicable law;
We will otherwise only share personal information with your consent.
What are Cookies used for?
Cookies transmit information about you and your use of the Platform, such as your browser type, search preferences, data that you have clicked on, and the date and time of your use.
Ad Choices and Managing Cookies
ParentChum works with several third parties to provide you with personalised, interest-based advertising. With your consent (where consent is necessary) we may target ads to you, and measure their performance, on and off the Platform using:
- Member-provided profile information (e.g. occupation, location, authorised information shared from your Social Networking Site)
- Your use of the Platform (e.g., search history, data clicks,);
- IP address or mobile device location information (to the extent you have enabled location tracking on your device);
- Cookies (both on and off the Platform) which may include information from the Ad Partners we use to help deliver relevant ads to you.
How We Work with Third-Party Ad Partners
When we work with our Ad Partners to serve you personalised, interest-based advertising, we do not share information with them that they can use to identify you or associate with you as a specific individual. Similarly, if one of these Ad Partners have information about you saved in one of their own Cookies on your browser, they use that information to help us send you a relevant ad, but they do not share with us information that we can associate with you as an individual.
We work with third parties, such as Google Analytics, to provide analytics services that use the Cookies set on your device to measure the performance of advertising and track traffic to ParentChum generally. We have also implemented Google Analytics Demographics and Interest Reporting, which categorises Cookie information so that we can better deliver advertisements that are relevant and useful to you on the Platform and various websites across the internet.
Opting Out of Cookies
Do Not Track Signals
We do not currently respond to 'do not track' signals and similar settings or mechanisms. When you use the Platform, we try to provide a customised experience.
Other Important Privacy Information
You have the following data protection rights:
If you wish to access, correct, update or request deletion of your personal information, you can do so at any time by contacting us using the contact details provided under "contact us".
In addition, you can object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information. Again, you can exercise these rights by contacting us using the contact details provided under the "contact us" menu.
You have the right to opt-out of marketing communications we send you at any time. You can exercise this right by clicking on the "unsubscribe" or "opt-out" link in the marketing emails we send you [or by clicking here]. If you would like to opt-out of other forms of marketing (such as postal marketing or text), you may opt-out following the directions contained in the marketing message or you can [click here to manage your preferences/ click here – as above]
Similarly, if we have collected and processed your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority. For the UK this is the Information Commissioner’s Office (ICO) at https://ico.org.uk/
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. Notwithstanding the foregoing, we reserve the right to keep any information in our archives that we deem necessary to comply with our legal obligations, resolve disputes and enforce our agreements.
Choices Regarding Your Personal Information
We will send you notifications and if, and to the extent, you have opted-in to promotional communications, or other messages using the contact information (e.g., your email address, your mobile device identifier) you provided to us when you filled in an online form. You may opt-out of continuing to receive optional messages by following the instructions included in each message.
How Long We Keep Your Personal Information
We keep your personal information only so long as we need it to provide the Platform to you and fulfill the purposes described in this Policy. This is also the case for anyone that we share your personal information with and who carries out services on our behalf. Retention periods can vary significantly based on the type of information and how it is used. Our retention periods are based on criteria that include legally mandated retention periods, pending or potential litigation, our intellectual property or ownership rights, contract requirements, operational directives or needs, and historical archiving. When we no longer need to use your personal information and there is no need for us to keep it to comply with our legal or regulatory obligations, resolve disputes and enforce our agreements, we’ll either remove it from our systems or depersonalize it so that we can't identify you. For further information about this please contact our Data Protection Officer by email at email@example.com
Security. We employ physical, electronic, and managerial measures to safeguard the information we collect online. However, no company can fully eliminate security risks, so we cannot make guarantees about any part of our services.
Privacy of Minors
To access or use the Platform you must be 13 years of age or older and, if under 18 or the age of majority in your jurisdiction, your use of Platform must be under the supervision of a parent or guardian or other responsible adult. If you become aware that a child has provided us with personal information without parental consent, please contact us. If we become aware that a child under 13 has provided us with personal information without parental consent, we remove such information.
We may revise this Policy from time to time by posting an updated version on the Platform. This version of the Policy will be effective for you as described at the beginning of the Policy. Further revisions of this Policy will become effective as follows: The revised Policy will be effective immediately. If we make a change that we believe materially reduces your rights or increases your responsibilities, we will notify you by email (sent to the email address specified in your account) or by means of a notice on this website prior to the change becoming effective. We may provide notice of changes in other circumstances as well. We encourage you to periodically review this page for the latest information on our privacy practices. Your continued use of the Platform is subject to the most current effective version of this Policy.
If you have any questions or suggestions regarding this Policy, please contact us:
Attn: GDPR Team
The Old Surgery, 15A Station Road, Epping, Essex, CM16 4HG