Seller Guidelines

BabyChum is the number one online store for everything family and baby and provides the opportunity for creators to showcase their flair and sell their products. Our aim is to be known as the go-to destination for families for well-sourced, innovative products. From baby books, to pregnancy journals, Father’s Day gifts and mummy pamper boxes, we provide customers a trusted source for uniqueness. In return, sellers gain huge exposure and a projected increase in sales. So if you think you’ve got what it takes to be part of our brand, read on. 

Selling on BabyChum
As a seller on BabyChum, you will be acting as a Seller, but under our brand. 

How is BabyChum advertised to the public?

We're lucky in the fact that we've got a large social following of parents through our brand ParentChum which means we've literally got your target audience in front of us ready to buy! Products will be promoted through our social media channels and through bloggers and celebrities on a gifting basis. Last but not least, we have a fantastic agency with proven results who we will be working closely with on Facebook and Google Ads. Then really guys, it's up to you to help us with another big form of promotion that we all know works - word of mouth!

What products are popular?
We try not to stock too many similar products or services so that Sellers aren't overly competing with each other. That means the more unique your items, or the more of a gap they fill in the BabyChum offering, the better. Unique, innovative, unusual products will attract the attention of our buyers. Also if your product can be personalised, that’s a big plus. People browsing the site love the bespoke feel for their mum, dad and baby gifts, so if you have the option to personalise items, please do. 

How can you stand out?
Have good quality photos of your products that will knock the socks off buyers! Photos can make or break the products you’ve created; they are the most important thing to get right so try to make your snaps look as pro as possible. It’s important to make sure your pictures are well composed and well lit. Don’t place your products in inappropriate settings. Product descriptions and titles are also key, make sure you are using keywords a buyer would search for. For example, instead of writing “Pregnancy Journal” as a title, we would encourage a more descriptive title such as “182 Page Pink Pregnancy Journal for Mums to be.” 

What’s the cost?
You have to pay BabyChum 12.5% commission on each order (product cost/s only), after Shopify have taken their fees (up to 1.6% + 20p on each sale) which is very reasonable compared to some other online marketplaces. However, it’s always worth selling the products you know have a high profit margin or reviewing your retail prices before listing a product. Other than Shopify's fees on each sale, and our 12.5% commission on each order, there are no other hidden fees or costs that our Sellers will ever have to worry about.

Setting up an account
If you've decided BabyChum is the marketplace for you, go ahead and set up an account! Once you start uploading products a member of our admin team will review and refine your listings before they are approved. Once we're happy with how they are looking, they will go live on the site. Please ensure you take some time to update your preferred payment method in your dashboard area (Bank transfer or Paypal) so that we can pay you easily once customers start placing orders with you. We'd also recommend taking some time to update your sellers profile so that people can get to know a bit about you and your business - remember customers buy into emotion, so now is the chance to sell yourself. 

Following through on orders 
Funds for orders will be transferred to you via your preferred payment method within 7 working days of order placement. So once the orders come rolling in, you need to make sure you deliver when it comes to your delivery options. This could make or break your customers’ shopping experience, so you don’t want to let people down; items need to be delivered in their described condition and in a timely fashion. 

Finishing touches
Shoppers will have certain expectations when it comes to how your items are packaged, so make sure you take care to wrap up your items nicely. BabyChum invoices must be included in all packages. If you have branded packaging, tissue paper or stickers this is not a problem, however we do not advocate the use of promoting other marketplaces that you sell on through business cards or flyers.

Sellers can set their own shipping terms, locations and costs and are able to use any couriers or postal services that they desire. Our admin team will add your shipping terms to the back-end of the marketplace; therefore someone from the team will be in touch with you to get that information added once you have signed up. Be sure to let us know delivery time frames for the shipping options available, and be very clear about how long items will take to arrive. If any of your products are custom made and have a lead times, please specify this on the product page so buyers are not dissapointed if their items takes a little longer to arrive. If a customer contacts you for more details on their item, please get back to them in a timely manner so their expectations are managed. If you do not send your items tracked delivery and a buyer does not receive their order you will be liable to replace it at your own cost.

Please specify your returns policy and conditions on each product page, so sellers are able to easily send items back for a refund if necessary.

What support will I be given once I’m trading
Once you are a Seller you will be given access to a number of support materials to advise you on product development and pricing. You could also be given some ‘new starter’ publicity on the company’s homepage to help get your products selling. 

Who is responsible for paying my VAT and income tax?
It’s your responsibility to deal with your own VAT (if you are VAT registered) and pay your own income tax. 

Other terms
Upon joining the site, you'll also be asked to confirm you haven’t deliberately or knowingly copied the designs, products, name or trading style of another company or business. You will need to provide a summary of your business and your products, including photos of your products. 

The first £12,500 per annum that you earn, is tax free, and everything you earn after that, is taxed at the rate determined by your tax band. If you are self-employed and earn over this amount in income you are required by HMRC to file a tax return. Tax returns, expenses and self assessments are the responsibility of the Seller. BabyChum are not liable for any undeclared earnings, tax returns or any other form of contributions.